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March 15, 2017

Ford appoints new strategy chief for Asia Pacific

Ford has named Stephen Dyer vice president of business strategy for the Asia Pacific region.

Ford has named Stephen Dyer vice president of business strategy for the Asia Pacific region.

He heads the automaker's "strategic initiatives" in Asia Pacific across both the core automotive business and emerging mobility projects plus JV relationships. 

Dave Schoch, Ford group vice president, and president, Asia Pacific, said: "Stephen brings [to us] a wealth of knowledge and experience in strategy and development in China and Asia Pacific and keen insight into the transformational changes in mobility that will shape our future."

Dyer will report jointly to Schoch and John Casesa, group vice president, global strategy.

Prior to joining Ford, Dyer was a partner in the Shanghai office of Bain & Company. He has 20 years of industry and consulting experience in the automotive, industrial goods and high tech sectors.

Ford faces challenges in the Asia Pacific region where its long-term model-sharing partnership with former affiliate Mazda was ended some years ago and local manufacturing in Australia ended late last year.

Its Thai-built Ranger pickup was fourth top selling vehicle in Australia in February behind the Toyota Corolla and Hilux and Mazda 3.

Toyota was the leading brand in that market in February with an 18.3% share of the total industry, followed by Mazda (11.1%), Hyundai (7.9%), Mitsubishi (6.5%), and General Motors' Holden (6.4%).

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