The Tata Group is planning a 2008 launch for its ambitious INR100,000 (EUR1,800) car.
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This was announced by Tata Motors managing director Ravi Kant while detailing the company’s quarterly results. The new date suggests the project has been delayed by about a year.
The INR100,000 project is an ambitious one for Tata Motors. The group is looking at manufacturing up to one million units of the planned car every year within 4-5 years of the car’s launch in 2008.
India’s current domestic passenger car sales are about a million units per year with annual growth of 10-15%. The Tata small car will bring a huge increase in volume and the sales target is more in line with two wheelers than passenger cars.
The Tata ‘budget car’ will see the company setting up a number of assembly units across the country with a centralised engine production facility.
Tata Group currently has a manufacturing capacity of 225,000 cars a year and expansion to one million cars will cost INR60.0 billion.
The company’s recently launched Ace mini-truck Ace has been well received and Tata Motors is planning to double its production to 60,000 units yearly in 2-3 years.
Deepesh Rathore
