Jaguar will launch the new X-type in Brazil this October, expecting the new compact model to boost its total sales to 300 this year, a rise of 58 percent over the 190 units sold in 2000, writes Rogerio Louro Alves.
“We expect to sell 120 to 150 X-types by the end of 2001,” said Stephen Gitter, president of Jaguar Cars of Brazil.
The model will be imported with both of the available engines: 2.5- and three-litre petrol V6s.
Next year, Jaguar expects to sell about 300 X-types in Brazil, taking total marque sales to 500 vehicles. To support the increase, the company will double its dealer network to eight outlets.
“The Brazilian market is very important to Jaguar. It is the biggest in South America and has great potential,” said Gitter.
Mercosur’s Automotive Industry – Challenges and prospects to 2005