DriveNow, the carsharing joint venture of the BMW Group and Sixt SE, is bringing its range of services to Helsinki.

Starting 24 May, operations will begin in the Finnish capital with initially 150 BMW and MINI models in a business area covering 40 square kilometers – for the second time in a franchise model.

“Launching operations in Helsinki as the twelfth DriveNow city is a significant step for us,” said DriveNow managing director Nico Gabriel. “After Copenhagen and Stockholm, we are augmenting the Scandinavian market to include the capital city of Finland as a further important location”.

The mobility situation in Finland has significant potential for car sharing.

“Helsinki is a modern city that has a great interest in European lifestyle and that exhibits a strong demand for individual mobility, yet for the most part relies on a classic transportation mix,” added DriveNow co-MD, Sebastian Hofelich.

“Up to now there is no comparable car sharing concept. Our offer is therefore ideal for closing a gap in the range of mobility and also giving people an alternative to their own vehicle.”

DriveNow assigns the usage rights for national operation in Finland to OP Financial Group, the biggest financial services provider in the country. After Copenhagen, Helsinki is the second city where DriveNow will be operated within the framework of a franchise model.

“With OP, we are pleased to have found a strong partner for DriveNow in Helsinki,” noted Gabriel. “The company fulfils all the requirements that we expect from a franchisee. “As a successful Finnish financial service provider, OP has a high degree of market insight and penetration, is rooted in sustainability as a core value and has already established a foothold in the mobility sector.

From the outset, the fleet will include a broad selection of BMW and MINI models – from the BMW X1 and 2 series to the MINI three- and five-door models through to the fully electric BMW i3. Customers in Finland will also have the possibility, from the start, to drive to Helsinki-Vantaa Airport or, vice versa and rent the vehicles there.

Both the fleet and business area in the Finnish capital will be expanded in future in line with demand.