Denso said its decision to spend an extra US$55m at its Athens, Tennessee, factory, creating 130 new manufacturing jobs, forms part of a healthy North American backdrop that is seeing the supplier exceed its employment ambitions.

Announcing the news at the North American International Auto Show in Detroit, the component producer said the spend was on top of the US$50m and 130 jobs announced last year to localise gasoline direct injection injectors (GDI).

The 138 acre site manufactures fuel injectors, oxygen sensors, ignition coils, monolithic carriers and spark plugs for North American customers.

Denso said its GDI system can achieve up to 20% fuel economy, depending on engine size, while reducing CO2 emissions by up to 15%.

“I was crunching the numbers and we have good news and bad news,” said Denso SVP industry relations, Terry Helgesen.

“We announced we would invest more than US$1bn. The bad news is we are off with the numbers of jobs we said we created in the US but the good news is we created 1,000 of 1,200 jobs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We find it necessary to invest heavily in R&D and continue to invest around 9%. About a year ago, Denso rolled out a long term [plan] to protect lives and preserve the planet.

“To some, that might seem like lip service, but I can assure you it is not. We have a significant responsibility, not just focusing on the numbers. Think about that – Denso does not say that to gain media attention – we say these things because we genuinely believe this is our responsibility.”

Helgesen added that, by 2020, world vehicle ownership was expected to reach 1.4bn [while] predictions are that accidents will claim 2m lives.

“That is why, when we talked about our global investment, we said [this] investment was not just in the emerging markets like North America,” he said.