Ford has shown its Figo Concept at the Delhi Show. It describes the car as its vision for a global B-segment compact.
Ford claims it wants to set new standards for quality and craftsmanship in the B-segment, aiming to exceed the expectations of consumers in India and other emerging markets.
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“With the Figo Concept, we are showing that choosing a compact sedan does not mean compromising on premium design or smart solutions,” said Kumar Galhotra, vice president of Engineering, Global Product Development, Ford Motor Company. “The Figo Concept stands out and surprises, offering a more premium and refined feel than you would expect in such a package.”
Ford notes that the compact car segment is India’s most competitive, outpacing the industry for the past decade and comprising almost a third of total sales in 2013. Ford expects compact car sales in India to grow from about 1m units last year to roughly 2m units in 2018.
“Consumers are more demanding than ever, wanting and expecting more from their cars, even if they are first time buyers,” said Ford India President Nigel Harris. “They expect and demand great fuel efficiency and low cost-of-ownership from the initial price throughout the life of the vehicle. The Ford Figo Concept offers all of this, and more, with sophistication, fresh design, world-class quality, a roomy interior, and innovative smart and safe technology.”
“The Figo Concept represents our vision of a refined, no-compromise approach to designing a compact car,” said Ehab Kaoud, chief designer, Ford North America, who led design for the Ford Figo Concept. “So often in this segment you see designs based on current trends and fashions that quickly look dated. We wanted instead to create a premium, long-lasting design that is clean and elegant, and which conveys a sense of precision, efficiency and sophistication.”
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By GlobalDataFord says the shape of the concept was fine-tuned through hundreds of hours of wind-tunnel testing to improve aerodynamics and reduce wind noise, for a quiet ride.
The car comes with an “innovative device dock” which Ford says is a new way to store, mount and charge devices such as mobile phones, MP3 players and satellite navigation systems, seamlessly integrating them into the in-car entertainment system.
“In design, connectivity and safety, the features in the Figo Concept are at the forefront of smart technology,” said Galhotra. “The Figo Concept was envisioned with the Indian market in mind, and created with global standards of design, quality and performance. It is the perfect symbol of how we continue to build on the One Ford plan to go further for all of our customers.”
