Daimler, which has just announced financial results records for full year 2016, said its Mercedes-Benz brand started 2017 with double-digit growth and a 47th consecutive record month for unit sales.
Last month, 178,467 vehicles were sold, up 18.3% year on year, and a record for January. Mercedes-Benz claimed to have been top premium brand in Germany, Switzerland, Portugal, Japan, US (our own sales analysis here) and Canada.
Go deeper with GlobalData
New M-B Cars marketing and sales chief Britta Seeger, who started on 1 January, said: "In 2017, we will introduce a number of new exciting products such as the new S-Class saloon, the new E-Class coupé and cabriolet and the new GLA that will inspire our customers even further."
Unit sales in Europe rose last month by 12.3% to record 61,670. German home market sales rose 14.2% to 18,017 units. There was also double-digit growth in the UK, Italy, Belgium, Portugal, Sweden and Poland.
Asia-Pacific region volume rose 30.2% to 82,583 vehicles. China sales rose 39.3% to 58,799 cars, the first time over 50,000 sales were made there in one month. South Korea sales rose 47% to a record for January.
NAFTA region sales rose 6.4% to a record 30,001. US sales rose 3.5% to 25,527.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
