Daimler Mobility Services said it would buy the 25% stake in car2go Europe from joint venture partner Europcar Group.

The acquisition, subject to regulatory approval, would give the automaker 100% of car2go Europe which, in 2012, was created as a joint venture owned 75% by Daimler and 25% by Europcar.

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Today, car2go Group operates in Europe, North America and China, and has 3m users worldwide.  

“Over the course of the last several months, we have intensified our investments in mobility services in order to create a holistic mobility system with a broad portfolio. As part of this strategy, we decided to fully acquire the remaining shares in car2go Europe,” said Daimler’s mobility services head Jorg Lamparter.

“We want to thank Europcar for their great support as we went from a car sharing start up to the leading car sharing company in the world.”

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Daimler Mobility Services will further expand its product line, expand its customer base and “enhance the customer experience through bundled mobility products”.

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With the customer insights gained through 24m rentals for both combustion engines and electric cars alone in 2017, car2go has laid the ground work for Daimler’s CASE strategy as the company shifts to a fully connected, autonomous, shared and electric vehicle product line.

Car2go has algorithms which predict mobility demand and the fleets are moved to optimise maximum usage and meet demand. The goal is to develop the required expertise and resources so that it is a leader in the future business with self driving cars.

About 17.8m customers are registered with car2go, moovel and mytaxi

In addition to car2go, Daimler Mobility Services runs moovel and mytaxi.

Mobility platform moovel offers on demand access to various products including booking and payment. Mytaxi is a claimed market leader amongst the taxi hailing apps in Europe.

Daimler Mobility Services also holds minority stakes in Blacklane, Careem, Flixbus, Turo and Via. Almost 18m customers are registered with car2go, moovel and mytaxi which are offered in 100 cities in Europe, North America and China.