Daimler Mobility Services has acquired a majority stake in French private hire company, Chauffeur Prive for an unspecified sum.
With the move, Daimler Mobility Services now has an operational presence in 15 European markets.
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As of now, Daimler Mobility Services controls more than 50%, with the intention to fully acquire Chauffeur Prive by 2019. The parties agreed not to disclose the financial details surrounding the deal which is still subject to regulatory approval.
The investment in Chauffeur Prive is another step in the implementation of the Daimler CASE strategy. The four letters stand for ‘Connected,’ ‘Autonomous,’ ‘Shared and Services’ and ‘Electric. Daimler Mobility Services bundles all services under ‘Shared and Services’ – from carsharing (car2go) and ride hailing (mytaxi) to mobility platforms (moovel).
“Daimler, with its financial strength, is poised to continue its transformation from a pure car manufacturer to a mobility services company as we pave the way to autonomous driving,” said Daimler board member responsible for Finance and Controlling and Financial Services, Bodo Uebber.
Chauffeur Prive was founded in 2011. With more than 1.5m customers and 18,000 drivers, it is the leading provider of private hire vehicle services in France.
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By GlobalDataTheir services are in Paris, Lyon and the Côte d’Azur. In France, the market of private hire limousine services has grown significantly, from fewer than 1,000 drivers in 2011 to more than 30,000 drivers in 2017.
Daimler’s free-floating car sharing offer of car2go, which launched in 2008, allows customers to rent a car at any time and drive themselves from A to B. Mytaxi is a market leader among the taxi ordering apps in Europe. The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment.
More than 17m customers are already registered for Daimler mobility services. Daimler Mobility Services also has participation stakes in Blacklane, Careem, FlixBus, Turo and Via.
Daimler is represented with mobility services in more than 100 cities in Europe, North America and China.
