Daimler is intensifying cooperation with start-up, Anagog by participating in a financing round together with MizMaa Ventures, a venture capital company located in California.

Based in Tel Aviv, Anagog has developed software which analyses user behaviour directly in mobile phones with the aid of on-handset sensors. Using artificial intelligence, it predicts future movement scenarios.

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Through this data analysis, the mobile handset understands what the user is doing and the environment in which they are located. 

“We want to make the best digital services available not just to our customers, but to all mobile phone owners,” said Mercedes-Benz VP Digital and IT for Marketing and Sales, Sabine Scheunert.

“We are improving every digital touchpoint in the mobility behaviour of our customers and thus increasing their independence.

“With the investment in Anagog we are a big step closer to achieving this goal. This step also fits with the approach taken by Daimler in investing in appropriate start-ups and supporting them as they grow.”

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A feature of the Anagog development, JedAI SDK, (Software Development Kit) is data and privacy protection, which grants users full control of their data, as no data transfer to a backend server is required.

Anagog was founded in 2010 and in 2017 it participated in the start-up programme ‘The Bridge’ supported by Mercedes-Benz. The first joint development has been on the German market since September last year in the form of the EQ Ready App.

The app helps motorists decide whether it makes sense for them personally to switch to an electric car or hybrid. The smartphone app can record real journeys made by the user and compare it with parameters of electric and hybrid vehicles.

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