Škoda Auto achieved the second-best sales year in its 118-year corporate history in 2013, delivering 920,800 vehicles (2012: 939,200 deliveries; down 2.0%).
Following model launches in the first half of 2013, Škoda’s deliveries increased later in the year. Škoda’s 2013 sales revenue amounted to EUR10.3bn (US$14.3bn); well over the EUR10bn mark for the third year in a row.
“2013 was both an intensive and successful year for Škoda. We demonstrated strength in a challenging environment,” said Škoda CEO, Winfried Vahland. “With the record number of eight new or completely revised models, we launched more new cars than ever before and continued along our path of growth. Despite the above-average number of product launches and often challenging situations on the markets, we achieved the second-best sales figures of all time. Although cumulatively our delivery results were slightly down on 2012, we once again recorded growth in the second half of 2013 following the successful product launches. This positive trend has continued, with high growth rates recorded in the first months of 2014.”
Škoda will be bringing out two fantastic new versions of the revised Škoda Octavia in 2014. The new Škoda Octavia Scout features a “robust look, innovative all-wheel drive technology, and handles excellently both on and off the road”. Škoda is also continuing the company’s CNG campaign, releasing the new Škoda Octavia G-TEC. The first series-produced CNG-Octavia offers clean mobility at an affordable price, Škoda says. Running on compressed natural gas, the car produces CO2 emissions of only 97 g/km. On CNG alone, the vehicle can travel up to 410 km without refuelling, it is claimed. Distances of up to 920 km can be travelled on petrol. This gives the Octavia G-TEC a total range of 1,330 km in combined cycle after one stop at the petrol station, Škoda claims.
China was again Škoda’s strongest individual market for 2013. The manufacturer achieved a total of 227,000 deliveries on the Chinese market (2012: 235,700). The new Octavia is all set for its launch in China in mid-2014.
With a total of 359,600 deliveries in 2013, the Škoda Octavia was once again the top-selling Škoda model by far (2012: 409,600). The decrease of 12.2% was due to the model changeover, Škoda said. Sales increased after the new Octavia began running again at full production capacity in the second half of the year.
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By GlobalData