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December 5, 2016

Continental supplying Daimler with innovative Mercedes E-Class dual display

Continental announced it is supplying Daimler with two widescreen, high-resolution displays - that appear to be a single unit - for the 10th generation Mercedes Benz E-Class.

Continental announced it is supplying Daimler with two widescreen, high-resolution displays – that appear to be a single unit – for the 10th generation Mercedes Benz E-Class.

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“As a central element of the vehicle interior, the dual display elegantly combines two screens in one module and enables the driver to receive information intuitively,” the supplier said in a statement.

“We are constantly working on new, exciting user concepts to ensure that drivers receive relevant information that has been optimally prepared. Screens in particular play a central role for the human-machine interface. With our dual display, which is being used in volume production of the E-Class for the first time, we have created a unique selling proposition in this segment,” said Frank Rabe, head of Continental’s instrumentation & driver HMI business unit. 

Two become one

The dual display is said to make information and other content “intuitively perceptible”. This means the implemented display options are easier to understand than conventional alternatives. For example, if required, visual pointer instruments can make space for large-scale, added-value information. The component comprises two large, 12.3-inch (display size 31.2 cm) screens with a high resolution of 1920 x 720 pixels. One display replaces the conventional instrument cluster and its analogue instruments while a central display is mounted above the centre console. The displays offer realistic effects and high-quality graphics which perform cross-fading at high image build up speeds, Continental said.

The supplier added that both modules “become real eye-catching features” due to an integrated cover glass surface thanks to which they appear to merge into one widescreen display without a visually disruptive connection and to ‘float’ in front of the dashboard. This is enhanced by the option for the driver to choose between three designs to customise how content is displayed on the screen. For example, a driver could hide the rev counter and replace it with other information such as navigation maps. At the same time, safety-relevant information is displayed under all operating conditions. The electronics used to generate the graphics for the instrument cluster display are integrated in the display while the central display is passively controlled by the head unit.

“The display offers drivers a brand-new user experience. New display and customisation options turn human-machine communication into a real experience,” added Rabe.

See also: Latest interviews & analysis associated with: Cockpits and instrumentation

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Spot leading innovative companies with GlobalData’s Innovation Scorecard

Innovation remains a necessity in a disruptive ecosystem, as continuous innovation allows companies to adapt, evolve, and grow through disruption. Using our in-house alternative datasets, we are excited to launch GlobalData’s Innovation Scorecard. This scorecard will allow clients to rank 3,500+ companies on their innovation activity, impact, and disruptive potential across geography, sector, and theme. The scorecard provides a data-driven framework to rank leading companies on the potential of their intellectual property (IP) portfolio. GlobalData’s Innovation Scorecard focuses not only on the activity of innovation in the organization but also on its impact and disruptive potential using the 3I framework: Intensity, Impact, and Ingenuity. The tool helps clients to identify the most innovative companies that are disruptive leaders and challengers and can create alpha for their portfolio using the insights driven by 19+ high-value KPIs. Download our report to find out more about this innovative tool. Key findings derived from this tool include:
  • Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
  • The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
  • Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
  • Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
by GlobalData
Enter your details here to receive your free Report.

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