Shanghai Volkswagen (SVW) has selected the MyClick image recognition platform to help promote its new Lavida car via a Mobile WAP site and MMS.

It is claimed that MyClick can deliver a unique brand experience to consumers, reaching end users with instant services and building up its own user base by establishing a new mobile platform.

Shanghai Volkswagen is using MyClick to provide an interactive platform for mobile users to access real time information about the Guangzhou Auto Show by simply clicking their mobile phone camera.

Users just need to capture the Lavida airship image and send the image through MMS to a designated number to receive Guangzhou Auto Show information, arrange a test drive, enter a lucky draw and even to receive a Christmas greeting cards. In the next few weeks after the Guangzhou Auto Show participants in the cities of Shenzhen, Fuzhou, Hangzhou, Shanghai and Nanjing will also receive Lavida promotion information customised by its local distributers.

“MyClick image recognition is the new innovation for physical world connection. MyClick facilitates mobile users to get what they want anytime, anywhere,” said Justin Tsang, CTO of MyClick Media Ltd.