Audi aims to sell 1m cars annually in China within three years, according to the Volkswagen unit’s chief financial officer Axel Strotbek.
He said that China would become the brand’s biggest market by unit sales next year, surpassing Germany, which is likely to be top in 2010.
Go deeper with GlobalData
He added the company planned to invest more than EUR11bn (US$14.76 bn) by 2015 to increase production in the country.
Strotbek said he expects rising unit sales in 2011, mainly due to strong demand in China, after an expected 1.08m cars this year. The company previously said it aimed to sell 1.5m cars in 2015.
Separately Daimler’s Mercedes-Benz Cars unit said it sold almost 129,500 vehicles in China in the January-November period, up 119% from the same period last year.
The brand sold 14,145 vehicles in China in November, including 2,630 of its locally produced C-class models, up 64% from a year earlier.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBMW China’s sales in the first 11 months hit another record high reaching 152,866 units, of which deliveries of the Mini model surged 140% year on year to 9,170 units.
Sales of the locally-built 5 series exceeded 36,000 units in the first 11 months; deliveries of the BMW 5 Series long-wheelbase version launched in August topped 5,000 units in November.
In November the German automaker delivered 16,300 BMW and Mini vehicles to customers in the Greater China region, covering mainland China, Hong Kong, Macau and Taiwan.
