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December 10, 2018

China sales downturn hits Jaguar Land Rover

Tata-owned Jaguar Land Rover (JLR) has reported total retail sales of 48,160 vehicles in November,  a fall of 8% year-on-year reflecting what it described as 'continuing challenging market conditions in China'.

By Sam Duke

Tata-owned Jaguar Land Rover (JLR) has reported total retail sales of 48,160 vehicles in November,  a fall of 8% year-on-year reflecting what it described as 'continuing challenging market conditions in China'.

Retail sales were up significantly in North America (18.1%) due to strong sales of Range Rover models in Jaguar Land Rover's best ever November sales results in the market. Sales were also 5.6% higher in Europe and up 3.2% in the UK.

However, sales in China were 50.7% lower than a year ago as market conditions 'remain difficult with continuing consumer uncertainty following tariff changes and trade concerns'. Jaguar Land Rover said it continues to work closely with retailers in China to respond to the present market conditions.

Jaguar retail sales were 14,909 vehicles in November, up 8.9% year on year, driven by the introduction of the E-PACE and I-PACE, partially offset by lower sales of Jaguar sedans and the F-PACE.

Land Rover retailed 33,251 vehicles in November, down 14.0% year-on-year as strong sales of the refreshed Range Rover and Range Rover Sport were more than offset by lower sales of Discovery Sport, Discovery and Evoque, primarily in China. The latest Land Rover model, the new Range Rover Evoque, was announced last month and will go on sale in 2019 with hybrid powertrain options.

Felix Brautigam, Jaguar Land Rover Chief Commercial Officer, said: "In China, we continue to see significant market challenges but we remain focused on taking all the operational actions necessary to balance production with demand."

Noting that sales of Land Rover models were down in November, he added that the brand will receive a boost with the launch of the new Range Rover Evoque in early 2019.

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