A joint venture between Dongfeng and Nissan faces a tough challenge to hit a 2009 sales goal that is nearly three times the China market’s overall projected growth rate, a Nissan executive has said.
 
Toshiaki Otani, a vice president of the joint venture, told reporters he personally targeted passenger vehicle growth of 14.5% in 2009, which he said would be “very challenging” to achieve, Reuters reported.

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“We have to add 40,000 to 50,000 compared to this year in terms of sales volume,” Otani reportedly said.


Dongfeng Motor is expecting sales of 345,000 passenger vehicles this year, a 27.4% increase over 2007, he added.


China’s vehicle market would grow a maximum 5% next year, after slowing to 7-8% this year, said Otani.


Dongfeng also has joint ventures with PSA Peugeot-Citroen and Honda Motor .
 
See also:
CHINA: Nissan partner makes ambitious plans

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