Mazda#;s local partner will build the updated Familia (323) in China from July, badging the car as a ‘Mazda#; to lure extra customers, Bloomberg News reported.

Bloomberg said that Mazda already sells the redesigned Familia/323 in Japan and North America.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

FAW Hainan Motor will assemble the car from CKD packs shipped from Japan, Bloomberg added.

The current Familia, built in China as a 1.8-litre saloon, is assembled by FAW Hainan and sold as a ‘Haima#;, the Chinese word for sea horse, the Bloomberg report said.

Mazda has not revealed sales targets for the new model. FAW Hainan has assembled the Familia since 1994 and has also built Mazda#;s Premacy minivan since last June, Bloomberg said, adding that 5,705 minivans were sold in the first 10 months.

Bloomberg said that FAW Hainan plans to increase both the local content in the cars it assembles and sales.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now