Mazda is considering a new joint venture with its Chinese partner FAW Group to boost sales and expand its market share in the country.
China’s national business daily said that the two companies are in discussions to broaden their cooperation, although neither carmaker commented on the report.
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Mazda entered the Chinese market in 2003 when it started making the Mazda 6 through a technical cooperation with FAW, but according to media reports the Japanese company has blamed its minor role in the partnership for restricting its development in China in the past few years.
Mazda also has a venture with Ford Motor and Chongqing Changan Automobile in which it holds a 15% stake. It is also reported that the Japanese auto maker is seeking to split the three-way tie-up and instead form a 50-50 joint venture with Changan. The move is anticipated after Ford cut its stake in Mazda globally.
The Shanghai Daily has been told that a restructuring proposal has been submitted to the government that seeks to improve the efficiency of Mazda’s venture and strengthen its Chinese business.
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