Lincoln has opened its second Lincoln store in Jiangsu province, Suzhou Mingdu Lincoln Store.
The opening sets the stage for the next phase of Lincoln’s development in China, with three new models set to be introduced by the end of 2016. After their debuts at Auto Shanghai 2015, the medium-large sized premium utility Lincoln MKX and full-size luxury SUV Lincoln Navigator will be hitting showrooms in the second half of 2015. Coming in 2016 is the Lincoln Continental, a full-size luxury sedan whose concept was also unveiled at Auto Shanghai 2015.
The new Suzhou Mingdu Lincoln Store is located at Yinshan Traffic Hub and features 14,187sq m of retail space as part of a facility that follows Lincoln’s global design standards. It demonstrates the brand’s commitment to serving customers in Jiangsu province and the Yangtze Delta Region, and further fulfils Lincoln’s promise to build a dealership network of 60 stores in 50 cities by the end of 2016.
“I am very excited to see the grand opening of our second Lincoln Store in Jiangsu Province, bringing Lincoln’s ‘personally crafted luxury’ to more Chinese customers,” said Robert Parker, president, Lincoln China. “With an expanding dealership network and an appealing product portfolio, Lincoln is committed to bringing unparalleled and unprecedented purchase and ownership experiences to customers.”
The opening ceremony, hosted by Xinyue Xu, chairman, Jiangsu Mingdu Automobile Group, and other Lincoln Store investors, was joined by some 260 media members and guests. “The store is in full compliance with Lincoln’s global standard,” said Xu. “We are ready and confident to serve our customers with class-leading vehicles and services and demonstrate the best of the Lincoln brand.”