View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
March 2, 2011updated 08 Apr 2021 8:14am

CHINA: Land Rover sues Geely over ‘land tiger’ registration

Land Rover has officially filed a lawsuit against Geely arguing that the Zhejiang based manufacturer's use of the company's Chinese name (luhu, literally 'land tiger') constitutes copyright infringement, Gasgoo.com reported, citing the Beijing Morning Post.

Land Rover has officially filed a lawsuit against Geely arguing that the Zhejiang based manufacturer’s use of the company’s Chinese name (luhu, literally ‘land tiger’) constitutes copyright infringement, Gasgoo .com reported, citing the Beijing Morning Post.

The claim, which was originally sent to China’s national Trademark Appraisal Committee, was rejected, leading to Land Rover’s decision to take legal action. The case is currently being reviewed.

The reports said Geely registered the luhu name in 1999, causing an uproar in the industry and confusion among consumers and the general public. Geely did not use the name, but the British marque was still unhappy and later asked the government to issue an order preventing its use.

Topics in this article: , , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Auto