European luxury car brands have cut new car and aftersales prices in China as a result of the government’s investigation into anti-competitive activity, launched earlier this year.

Jaguar Land Rover (JLR) announced voluntary price cuts averaging CNY200,000 (US$32,400) on three models, including the Jaguar F-Type cabriolet, Range Rover 5.0 V8 and the Range Rover Sports 5.0 V8, and said it would review its overall pricing policy in response to the anti-trust probe by China’s National Development and Reform Commission (NDRC).

Volkswagen’s Audi division said it will review its spare parts pricing in China in response to the NDRC’s anti-trust probe. Pricing activity among other luxury car makers, including Mercedes-Benz, is also understood to be under the NDRC’s spotlight at present.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now