Honda ‘s joint venture with China’s Denway Motors will launch a cheaper car later this year aimed at the middle and low-end slice of China’s booming car market, a company official told Reuters.
Go deeper with GlobalData
“We will launch our first economy car in the middle of this year,” Zeng Qinghong, vice general manager of Guangzhou Honda Automotive Co. Ltd., told Reuters this week on the sidelines of the annual session of the National People’s Congress, or parliament.
According to Reuters, he declined to reveal the new saloon’s price, saying only it would be comparable to the popular cars such as the Buick Sail from General Motors priced at around 100,000 yuan ($US12,100).
Reuters said China’s car market grew about 50% last year, passing sales of one million vehicles as rising incomes, lower import tariffs stemming from entry into the World Trade Organisation, and an explosion of economy models put the once-luxury item within reach of many Chinese.
Zeng also told Reuters the joint venture’s 2.4-litre Accord car, launched in China in January, has seen a “very good” market response.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
The joint venture has increased output of the Accord, which costs around 260,000 yuan (US$31,400), to 380 a day from 240 a day in January, he told Reuters.
The company planned to launch new versions of the Accord with 2.0- and 3.0 litre engines in late March and early April at prices of about 230,000 yuan and 310,000 yuan, Zeng told Reuters.
