Ford is targeting growth in China ahead of the 10% overall market expansion expected this year due largely to the launch of the redesigned Fiesta there.
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The automaker’s local head of sales and marketing, Nigel Harris, told Reuters the carmaker became more confident after car joint venture passed its retail sales target by 17% in the first two months of the year.
“If the industry is 10%, we will grow more than the industry this year,” Harris said, assuming strong growth was maintained in March.
Sales by the Changan Ford JV fell 5.9% in 2008.
“The timing is perfect,” he added, referring to the launch of the Fiesta at a time when the government has unveiled incentives, including a halving of purchase taxes on smaller cars, which restored car sales back into double digits last month.
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By GlobalData“Fiesta belongs to the segment which benefits mostly from the tax incentives. It has the potential in terms of volume,” Changjiang Securities analyst Yi Junfeng told Reuters.
