CHINA: Fiat launches novel marketing campaign in Beijing
In a bid to push up sales in China existing Fiat car owners and their relatives can now qualify for a bonus of $US468 as well as a minimum $US120 value in interior decor for a second purchase in Beijing, according to Access Asia.
In a bid to push up sales in China existing Fiat car owners and their relatives can now qualify for a bonus of $US468 as well as a minimum $US120 value in interior decor for a second purchase in Beijing, according to Access Asia.
This is Fiat’s so called “Century Fiat, Happy Family” promotion launched by Beijing Turin Auto Saloon Sales.
Fiat has gained a presence in Beijing though remains a minor foreign player in China. The new offer is thought to be the first time family members of car owners have been offered discounts in the PRC.
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