Changan Ford has launched six new vehicles to Chinese dealers.
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The six models launched at reduced prices, include new Fiesta and Mondeo variants and range-wide interior upgrades, new exterior colours and options.
In addition, Changan Ford officially launched Ford’s global auto service system “QualityCare” into the Chinese market, as an important strategic measure to further sharpen its competitive edge in the market and improve customer satisfaction.
Changan Ford also announced across-the-board price cuts for Mondeo and Fiesta parts, averaging 10 to 35%.
In a statement Ford said each Changan Ford dealer operating under the “QualityCare” sign will provide “precise, friendly and professional” service to customers.
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By GlobalDataThe sales network and service system – initially six dealers – will provide highly transparent, honest and consistent service at an international standard to Chinese customers through a contingent of well-trained dealers.
