Despite an overall slowdown of the Chinese new car market in 2012, BMW Brilliance sold more than 127,000 units in the first 11 months of the year, up nearly 50% over the previous year, the fastest growth rate in the country’s Chinese premium market.
BMW Brilliance was also named one of the most popular employers in the automotive industry in 2012 by 51Job.com, one of the country’s top employment portals.
Olaf Kastner, president and CEO of the joint venture, said it was “very encouraging because our job opportunities and talent training programs have been widely accepted.
“BMW Brilliance always emphasises the importance of people. We hope to attract more good talent to help our company achieve better development.”
Kastner said changes ahead in 2013 for BMW Brilliance will “make people see the essence of confidence” as the company further improves technology, sales channels, R&D and social responsibility.
“Of course we have a very clear goal, the most important of which is not sales – that is only a matter of time. What we care most about are clients.”
Kastner believes that China’s luxury auto segment has bright prospects, but said the industry needed to beware of overcapacity. He added: “We should fully consider market demands and adroitly react to them.”
Last May BMW started at its new Tiexi plant, which expanded the automaker’s capacity in the city of Shenyang to 200,000 units this year. In 2013, the production capacity will reach 300,000.
BMW Brilliance also has an engine plant in Shenyang. The N20 engines with BMW TwinPower Turbo technology are being produced here. It is BMW’s first engine factory outside Europe.
Construction of a new engine plant will start in mid 2013, when the plant starts production in 2015 the company will have an annual production capacity of 400,000.
Current models being made in Tiexi include BMW X1 and 3 Series LWB, while the 5 Series LWB are being made in Dadong plant.
Sales of the long-wheelbase 5 Series in the first 11 months of 2012 passed 90,000 units, a year-on-year increase of over 50%.