Lancia CEO, Luca Napolitano, has announced the reorganisation of the Lancia brand with immediate effect.

"We were looking for a team of professionals to build the future of the Lancia brand, leveraging on a huge potential of passion, commitment and vision," said Napolitano

Paolo Loiotile has been appointed responsible for Lancia products. Yann Chabert has been appointed responsible for marketing & communication. Erica Valeria Ferraioli has been appointed responsible for pricing of Lancia & Alfa Romeo, directly reporting to Napolitano and to Jean-Philippe Imparato, Alfa Romeo CEO. Roberta Zerbi has been appointed responsible for Lancia & Alfa Romeo Europe, reporting hierarchically to Maxime Picat, Enlarged Europe COO and functionally to Napolitano and Imparato.

Loiotile has worked at FCA since 2003 and, from 2012 to 2014, on the relaunch of Alfa Romeo in the US. From 2014 to 2019, he was in charge of Alfa Romeo global product planning, following the development of the Giulia and the Stelvio. From 2019 to 2020, he was responsible for Fiat, Abarth & Lancia product planning for the EMEA region.

Yann Chabert has worked at FCA since 1996. From 2014 to 2016, he was in charge of sales for France for the Fiat and Abarth brands. From 2016 to 2018, he headed sales for the Belgium Business Centre. From 2018 to 2020, Yann was the head of the Benelux Business Center.

Erica Valeria Ferraioli joined Lamborghini in 2007 and moved to FCA in 2011. From 2013 to 2016, she was responsible for the pricing of the Jeep and Alfa Romeo brands for the EMEA region. From 2016 to 2019, she headed Fiat commercial development and subsequently sales planning for the EMEA region. From 2019 to 2020, she was in charge of business intelligence & commercial processes for FCA for the EMEA region.

Roberta Zerbi has worked at FCA since 2011. From 2011 to 2012, she was product marketing and in charge of the launch of the Fiat Panda for the EMEA region, becoming in 2013 responsible for marketing planning & brand optimisation at Fiat. From 2014 to 2015, Roberta headed FCA marketing and communications in Italy, moving in 2015 to take on the role of country manager for Alfa Romeo & Jeep. In 2017, she was appointed head of the Alfa Romeo brand for EMEA and then headed digital & CRM cross-brand for FCA EMEA.