Yahoo! Canada (www.yahoo.ca) today announced that it has been selected by Ford Motor Company of Canada to develop and execute an online marketing campaign for the major Canadian automotive manufacturer.
In this new relationship, Ford will leverage Yahoo! Canada’s innovative fusion marketing program to expand its reach to online consumers through promotional campaigns, targeted advertising and direct marketing initiatives. Yahoo! Canada’s fusion marketing approach combines integrated sales and marketing programs with online advertising to allow businesses to connect directly with Yahoo! Canada’s broad audience through numerous occasions and points of contact.
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“Ford is not only a global leader in vehicle design, manufacturing and finance, but they have built exceptional brands that our users know and trust, which makes this a powerful marketing partnership,” said Mark Rubinstein, managing director, Yahoo! Canada. “From brand awareness, to traffic, to distribution of products and services, Yahoo! Canada is positioned to build comprehensive fusion marketing programs to enable industry-leaders such as Ford to extend their reach online and uniquely impact thousands of Canadian consumers.”
“At Ford of Canada, we are reaching out to customers to meet them on their terms and at their convenience – that’s the real value of the Internet. Through this innovative agreement with Yahoo! Canada, we can better connect with our customers, anywhere, anytime, in a Web environment they’re already comfortable with,” said Dean Tesser, Director, Consumer Connect, Ford Motor Company of Canada, Limited.
Initial plans for the Yahoo! Canada-Ford marketing agreement include off-line and online advertising and promotional elements for both companies. Earlier this month Yahoo! unveiled its fusion marketing approach across North America with 7-Eleven, the world’s largest convenience store chain.
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