General Motors of Canada has welcomed a government regulatory body decision to approve satellite radio in Canada.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


GM Canada will work with Canadian Satellite Radio (CSR) and its partners to analyse the conditions of license and determine how to move as quickly as possible to address pent-up consumer demand for satellite radio in Canada.


“We are eager to move forward to introduce XM radio into our 2006 model year vehicles,” said Michael Grimaldi, president of GM of Canada. “Satellite radio is the biggest advancement in mobile audio technology in the last 60 years. XM is a great customer feature that will allow us to combine it with other safety and security features to enhance the value in new GM vehicles.”


During the 2006 model year, General Motors plans to offer XM radio from factory-installed receivers in more than 50 vehicle models – more than any other automotive manufacturer. Consumers purchasing a new GM vehicle with XM Satellite Radio would receive three trial months of XM service, digital quality sound and a fully-integrated appearance that comes with a factory installation.


Canadian Satellite Radio is Canadian-owned and controlled by John Bitove, and was formed to provide audio, data, video and other subscription-based, services and broadcasting entertainment to Canadians and the rest of North America.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

CSR is the majority owner and operator of XM Canada, which offers audio technology, content and programming to Canadians in both English and French. XM Canada works in partnership with XM Satellite Radio of the United States, which currently offers more than 150 channels of music, news and entertainment programming to its subscribers for a monthly fee.