TORONTO, Nov. 8 – The MSN® Carpoint(TM) online automotive service, the most visited car-buying and ownership site on the Web, today announced that Ruth D’Souza has been named general manager of Carpoint.ca (http://www.carpoint.ca/),
the Canadian version of Carpoint.com. As part of the MSN.CA network, the Carpoint.ca
auto channel reaches 3.5 million unique Canadian users each month.
D’Souza will manage and
grow Carpoint Canadian business initiatives and further the site’s goal of making
it easier for all Canadian consumers to find a car they love at a price they
can afford.
"This is a very exciting
time for Carpoint.ca, and we are very pleased to have Ruth with us," said
Jeff Dossett, CEO of Carpoint.com. "Ruth’s proven executive leadership
capabilities and business development background make her the ideal candidate
to manage and grow Carpoint.ca. We are confident that she will work with the
industry and develop the services necessary to meet the demand of Canadian consumers."
In her new role, D’Souza
will oversee all business aspects of the Carpoint.ca online automotive service,
including developing and managing strategic business relationships and developing
business opportunities, product design, consumer and industry marketing, and
dealer recruitment.
"Carpoint.ca is committed
to giving Canadian consumers the resources and services they need to make car
buying an easier and more exciting process," D’Souza said. "I look
forward to working with the industry to provide the technology and services
to sell more cars more efficiently and enable consumers to make more-informed
decisions when buying a car."
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By GlobalDataBefore her appointment to
general manager, D’Souza was director of business development for @Home Canada,
where she negotiated and managed partner relationships, implemented marketing
strategies, and identified and developed product offerings. Before that, D’Souza
held various executive positions including serving as general manager of TeleWorld
Communications and Rogers Pay Per View, a division of Rogers Cable Systems,
and vice president of marketing for travel at The T. Eaton Ltd., based in Toronto,
Canada.
Carpoint.ca, available in
both French and English, provides Canadian consumers with comprehensive new
car-buying services, up-to-date news and reviews, and safety information, all
tailored to the unique needs and interests of Canadians. The site is modeled
after the U.S. site’s technology and design.
As the most-visited online
car-buying service in the United States, Carpoint reaches more than 6 million
consumers each month and generates more than $8 billion (U.S.) in vehicle sales
each year through its new and used car-buying services. Carpoint has a network
of more than 5,000 dealers.
About Carpoint
Launched in October 1995,
MSN Carpoint (http://www.carpoint.com/)
is the leading online automotive marketplace, receiving more than 6 million
consumer visits each month. From product reviews and surround video features
to new and used car pricing, the Carpoint site helps consumers find the car
they love, at a price they can afford. With details on more than 10,000 car
models and 100,000 used vehicles, visitors can research and compare cars of
virtually every make and model, identify local dealers, and receive instructions
for post-purchase service and maintenance.
Carpoint generates more
than $8 billion (U.S.) in auto sales each year for its network of more than
5,000 affiliated dealers nationwide. Carpoint is exclusively endorsed by the
American International Automobile Dealers Association.
About MSN.CA
On one Web page, MSN.CA
makes available to Canadians compelling Internet services, information, entertainment
and a variety of communication options, including the MSN Hotmail® Web-based
e-mail service, the world’s leading globally accessible, freeà, Web-based
electronic mail service. MSN.CA also provides such high-quality interactive
services as Zone.com, MSN Web Communities, MSN Messenger Service and MSN Search
for users of the Microsoft® Windows® operating system and Apple Macintosh.
The Web site address is http://www.MSN.CA/.