Top ranked consumer automotive site will be distributed through new Auto Channel for MSN.CA

MSN CarPoint, the leading online automotive marketplace, announced today that it will launch a Canadian version of its U.S. Web site that will provide comprehensive resources for researching and buying new cars via the Web.

CarPoint Canada will be available in both French and English and will serve as the new Auto Channel for MSN.CA, which reaches 2.2 million unique consumers each month according to Media Metrix (April, 2000).

The site is scheduled to launch by the end of this year, and prominent, Canadian automotive journalist, Marc Lachapelle, will serve as the site’s editor-in-chief, overseeing editorial content and news. Lachapelle is a member of the Auto Journalists Association of Canada (AJAC), and the former editor of Le Monde de L’Auto Magazine. He has received numerous accolades, including “Canadian Automotive Journalist of the Year,” and AJAC honors for professionalism in journalism and photography.

“We welcome the addition of Marc Lachapelle to the CarPoint team and the positive impact his automotive experience will have on our editorial initiatives,” said CarPoint CEO Jeff Dossett. “CarPoint will continue to enter global markets well suited for online car buying, and we look forward to working with Canadian dealers and manufacturers to sell more cars, more efficiently. Our site will give manufacturers and dealers the opportunity to showcase their products and services to the millions of the online users in Canada, and leverage the Internet to build stronger relationships with customers.”

“I am excited to join the CarPoint team and help bring this leading-edge consumer service to Canada,” said Marc Lachapelle, editor-in-chief, CarPoint Canada. “We aim to provide Canadian consumers with the most complete and pertinent information and services they want and need, to make the right decision when purchasing a new vehicle.”

The site will feature new car buying resources similar to those available in the U.S., including Canadian-specific data, content, resources, prices, safety information and new product releases. The site will also feature special reports, industry news and detailed automotive reviews by noted Canadian automotive journalist Daniel H32