Denso says it is to establish a company in Cambodia to boost production and supply in the ASEAN region.

The new company – Denso Cambodia Co – is scheduled to open in July this year and will produce sensor components for ignition magnetos with new products gradually introduced for the region.

“To support the increasing production of motorcycles and automobiles in the ASEAN region, we’ve decided to establish a production company in Cambodia,” said Denso EVP, Asia and Oceania, Sojiro Tsuchiya.

“Denso remains committed to expanding its production and supply framework in line with market trends in various regions of the world, as well as to offer products that meet the expectations of customers and automobile users.

“Denso is also committed to create jobs and facilitate economic development in respective regions through its operations.”

In Asia and Oceania, Denso employs more than 31,000 people with consolidated sales totalling US$7.6bn for the fiscal year ending 31 March, 2012.

In the ASEAN region, Denso has operations in Singapore, Thailand, Indonesia, Malaysia, the Philippines and Vietnam.