Cadillac is preparing to move its headquarters back to Detroit after four years in the trendy SoHo district of Manhattan.
A longtime GM executive, Steve Carlisle, who took over Cadillac last April, confirmed the shift to the Wall Street Journal in an interview.
Go deeper with GlobalData
He reportedly said he wanted management closer to the brand's design, development and engineering hub in suburban Detroit.
"We've got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners," said Carlisle.
The original decision to move Cadillac's HQ to Manhattan was widely criticised.
The move likely will affect recent new hires such as Deborah Wahl, named global chief marketing officer, from 26 March 26, who reports to Cadillac president Johan de Nysschen.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataWahl brought over 20 years of experience with high-level marketing and brand work to Cadillac, is on the board of directors of Groupon and media software company Mediaocean. She has also worked as chief marketing officer at McDonald's.
Automotive experience includes VP and CMO at Chrysler, VP of marketing at Lexus, and multiple marketing and communications roles at Ford.
See also: GM future vehicles – Cadillac
