BYD has announced its new sub-brand Fang Cheng Bao. It says the brand, as the fifth in the row of the BYD brand matrix, will meet the ‘increasingly personalized needs of consumers by offering a series of unique and professional-grade new energy vehicle models’.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Fang Cheng Bao, BYD says, is a significant addition to BYD’s diversified brand matrix, following its Dynasty series, Ocean series, Denza, and Yangwang. The vehicle lineup of Fang Cheng Bao ranges from off-road vehicles to sports cars, and its initial model, a ‘hardcore SUV’ codenamed SF, is expected to launch this year.

The brand name Fang Cheng Bao translates literally as “Formula” and “Leopard” from Chinese language, symbolizing ‘the pursuit of the transformative rise and the exploration of digital realms’.

BYD says it blends the standards and rules of Formula with the agility and wild versatility of the Leopard, bringing out the ‘distinctive essence of the brand and BYD’s vision of future cars and lifestyles’.

“Many people think that the global e-mobility transition is a revolution in the automobile industry, where vehicles powered by fossil fuels get replaced by electric cars. However, from BYD, we believe this is only a minor part of the whole transition, and a greater realm is unfolding”, said Wang Chuanfu, Chairman and President of BYD. BYD said it envisions that Fang Cheng Bao serves as the prelude to the revolution.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

BYD says that with an ‘attitude of always staying ahead of trends, Fang Cheng Bao and its users will decode the future of personalized car life through its diverse range of new energy vehicle products’.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now