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July 13, 2020

BYD launches luxury EV/hybrid sedan

Electric vehicles and battery specialist BYD has launched the new Han EV series, its flagship competitor in the global mid to large luxury sedan segment offered in three pure electric versions plus one hybrid.

By Olly Wehring

Electric vehicles and battery specialist BYD has launched the new Han EV series, its flagship competitor in the global mid to large luxury sedan segment offered in three pure electric versions plus one hybrid.

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Sales begin in China.

The extended-range version will sell at CNY229,800 (US$32,774), the extended-range variant of the premium model will be CNY255,800 and the 4WD high-performance version will cost CNY279,500.

The PHEV, badged Han DM, will sell for CNY219,800.

BYD claims the new line includes “the most advanced technologies in the electric vehicle industry” and boasts “formidable performance combined with stylish craftsmanship”.

It’s first mass produced model to use BYD’s new “ultra-safe” Blade Battery.

The long range pure electric version has a claimed single charge range of 605kkm (376 miles) based on the NEDC test cycle.

The 4WD high performance accelerates from 0 to 100km/h in just 3.9 seconds, making it China’s fastest production EV, while the DM (Dual Mode) PHEV does the same sprint in 4.7 seconds, making it the country’s fastest hybrid sedan.

The automaker didn’t hold the hype, claiming the Han series will “create a new global standard for EV technology and quality, shaking up the traditional luxury car market while accelerating the global shift to electric vehicles”.

It’s named after one of the most celebrated dynasties in Chinese history and also “demonstrates the country’s growing manufacturing prowess”.

Wang Chuanfu, President of BYD, said: “The Han has taken 10 years from the concept stage to formal mass production” which he likened to “10 years of sharpening a brilliant sword”.

He added: “Through our leading technologies, we have created three benchmarks for flagship EVs in terms of safety, performance, and luxury.”

BYD claims the Blade Battery makes the Han “twice as safe compared to EVs using traditional ternary lithium battery packs”.

The DM version is powered by a “seven-dimensional quad layer” safety matrix which offers what is claimed to be the world’s safest battery safety system with its ability to remain stable at high temperatures.

The roof uses advanced laser brazing technology while 1500HS thermoformed steel is the most ever used for any comparable Chinese automobile.

Other notable safety features include 11 standard airbags and six cameras and highly-efficient air purification filters are fitted.

The Han series uses a claimed world first MOSFET motor control module.

The extended-range version is also claimed to have the industry’s highest energy recovery rating “while a double silver-coated windshield and other energy-saving measures meet the real needs of users over its lifetime”.

The DM PHEV hybrid delivers up to 81km (50 miles)  of pure electric range and “over” 800km of ‘integrated range’ along with five different power modes.

The interior has solid wood panels, high quality Napa leather seats, aluminum trim pieces and other high end materials.

Smart features include NFC mobile phone key function, allowing users to unlock the vehicle if a phone is out of power or has no signal.

The latest version of BYD’s DiPilot intelligent driving assistance system is included with a wide array of safety features like an adaptive stop-and-go cruise-control system (ACC-S&G), a forward-collision warning system (FCW), a pedestrian identification and protection system, a lane departure warning system (LDWS) and traffic sign identification.

The Han can be optioned with higher level functions such as ICC Intelligent Navigation System, the ICA Integrated Adaptive Cruise System, and the TJA Traffic Congestion Assistance System.

Extended-range premium and 4WD high-performance models add blind spot monitoring, lane-change assistance, rear collision early warning and can be upgraded with automatic parking.

DiPilot comes with the DiTrainer mode, which selectively turns on assisted driving based on factors such as driving behavior, road conditions, weather, and even driving age.

Free Report
img

What does the future hold for the US electric vehicles market?

The US Electric Vehicles (EV) market has established itself as one to watch. Despite China maintaining the number one spot, the US holds significant standing as one of the major EV markets, with GlobalData’s whitepaper identifying a strong growth trajectory within the forecast period. This report further analyzes the trends, market drivers, and government incentives set to influence and facilitate the market.   This report also looks beyond the US and touches on environmental concerns set to drive the EV market worldwide.   Want to find out more? This report demonstrates GlobalData Explorer’s sector analysis capabilities, showing how you can:  
  • Get historical and forecast market sizing data, with country specific insight for 22+ of the world’s largest industries
  • Track sector dealmaking activity, to view aggregate volumes, specific deals and top investors for all major deal types in M&A, Capital Raising, and Partnerships
  • Analyze news from GlobalData Explorer’s News Database – enable screening and alerts by industry, company, geography and news sentiment for filtered insight
  • Identify and track the key disruptive trends that are keeping the top digital thought leaders talking through social media analytics
  Consult this report now to find out how you and your company can benefit from our Explorer platform.
by GlobalData
Enter your details here to receive your free Report.

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