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May 7, 2020

BYD Europe teams with RSA in Norway

BYD Europe is partnering with Scandinavian car and retail distributor, RSA.

By Rhodri Morgan

BYD Europe is partnering with Scandinavian car and retail distributor, RSA.

Following BYD’s recent announcement to expand its EV portfolio in Europe, RSA will become the sole distributor in Norway of BYD electric passenger cars as the first trial market and the distributor of BYD’s electric vans and electric trucks.

BYD and RSA have developed a sales, aftersales and parts supply strategy to complement its range of new products; chiefly among them the new, full- electric BYD Tang compact SUV, a panel van, a 7.5-tonne rigid truck, a 19-tonne rigid truck and a yard tractor, powered by pure electric battery technology.

“RSA is one of the most experienced car import groups in the region,” said BYD Europe MD, Isbrand Ho.

“Our strategy is to offer European buyers a full spectrum of zero-emissions vehicles and, just as our eBus division has established a reputation for quality and performance, so too will our range of passenger cars, LCVs and trucks.”

The full-electric BYD Tang delivers 520km range. The model will spearhead BYD’s growth aspirations as it expands its overall European EV portfolio.

The initial trial in Norway demonstrates BYD’s intention to introduce zero-emissions vehicles to a wide range of European markets.

In November, 2019, BYD announced its objective to bring electric trucks to Europe by the end of 2020.

The company has exceeded 750,000 passenger car sales globally to date (hybrid and BEV), with worldwide sales of BYD electric LCVs and trucks steadily increasing since their introduction in 2013.

In Europe, BYD has sold more than 1,300 eBuses and eCoaches in all major markets across the continent.

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