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August 13, 2021

Bridgestone teams with Einride for Class 8 vehicles

Tyre supplier to become become US launch partner of Einride.

By Simon Warburton

Bridgestone Americas and Einride have unveiled a partnership aimed at creating mobility solutions for electrified and autonomous Class 8 vehicles.

The collaboration will allow Einride to collect new layers of safety and efficiency-related data from Bridgestone’s smart-sensing tyres, while enabling Bridgestone to integrate its mobility technologies into Einride’s onboard vehicle platforms.

As part of the agreement, Bridgestone will become the official US launch partner of Einride and its exclusive tyre supplier for Einride in the American market.

In turn, Einride will supply connected electric trucks and digital services through a subscription agreement to join Bridgestone’s US logistics network. The partnership aims to grow Bridgestone’s electrified vehicle fleet in time and reduce the company’s carbon footprint.

The initial truck deployment will transport Bridgestone tyre inventory between the company’s LaVergne, Tennessee, commercial truck tyre manufacturing plant and Lebanon, Tennessee distribution facility.

“We are incredibly excited about this partnership and the opportunity to accelerate our shared goal of creating solutions for fleets while advancing the transformation of Bridgestone into a sustainable solutions company,” said Bridgestone Americas CTO and Group president, Solutions Businesses, Nizar Trigui.

“There is a very high ceiling for innovation within this relationship, including the use of vehicle and tyre data and advanced analytics to drive efficiency, safety and low-carbon fleet mobility.”

Bridgestone’s global environmental goals include a 50% reduction of its carbon footprint by 2030 and carbon neutrality by 2050, as well as tyres made from 100% renewable materials by 2050.

“Partnering with Bridgestone is a great match for us both from a commercial and technical standpoint,” added Einride North America GM, Niklas Reinedahl.

“We have an ambitious business plan for electric and autonomous transportation in the US as well as plans to improve our capabilities by leveraging tyre-as-a-sensor technology and insights derived from the tyre telematics data.”

Einride develops and provides freight mobility solutions based on electric and autonomous vehicles.

The company offers a platform for electric and autonomous shipping and works with a wide range of global customers.

https://www.prnewswire.com/news-releases/bridgestone-partners-with-electric-and-autonomous-freight-leader-einride-to-create-cleaner-safer-low-carbon-fleet-mobility-301353692.html

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