Bridgestone has announced the launch of Enliten, a new light weight tyre technology claimed to reduce material use and rolling resistance, contribute to reduced CO2 emissions and wear the same as a standard original equipment tyre.

The supplier also claims improved handling and stability.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The technology reduces the rolling resistance of a passenger tyre by, on average, 20% from a standard premium summer touring tyre. This reduces fuel consumption and CO2 output while also extending battery life and electric vehicle range.

Enliten enables passenger tyres to be reduced in weight by, on average, 10%. This reduces raw materials use and also contributes to reduced rolling resistance.

The technology combines a proprietary compound mix that enables improved wear performance and a decreased tread depth, a reduced and reinforced inner liner thickness, and a new dedicated mould design concept.

Bridgestone said it would soon be announcing Enliten European automaker OEM fit deals.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now