Bridgestone has appointed Andrea Manenti as vice president for its North Region, encompassing the UK and Ireland.

Manenti joins Bridgestone from Trelleborg Wheel Systems where he was Global OE senior director.

He joined Trelleborg in Italy as sales director and has held managing director and country manager positions in the UK and Ireland, China and Asia.

The appointment comes after Bridgestone restructured its consumer and commercial sectors, with Brett Emerson assuming the Consumer Business Unit director role and Greg Ward fulfilling the same position for the commercial side of the business.

“Bridgestone is moving towards a position of being a mobility solutions leader,” said Manenti.

“But in the shorter term, there are some big projects to bring to fruition too. We will continue to work to re-engage our customers and drive our performance with our portfolio of products and services.  Opening new routes to market will also be an area of focus, anticipate trends and find innovative ways to serve our customers remain paramount.

“We live in uncertain, times which are history defining in many ways. From both a personal and professional perspective, we will have to remain strong and will need to do so for some time to come.

“However, I’m confident our proactive approach, team work philosophy and focus on customers make us robust enough to deal with whatever challenges lie ahead.”