One hundred and twenty-eight mostly head office jobs are on the line at DaimlerChrysler UK, the company said on Monday.

In a statement the company – which distributes the Mercedes-Benz, Smart, Chrysler, Dodge and Jeep brands– said it was reorganising its UK operations and has entered into a 90-day period of consultation over 128 roles “which are at risk of potential redundancy” primarily at the Milton Keynes headquarters north of London.

“DaimlerChrysler UK Limited, responsible for DaimlerChrysler AG’s third largest market, has had to review the organisation and structure of its business to maintain its competitive edge. In reducing costs and increasing revenues, this course of action today is a regrettable but unavoidable step,” the statement added.

“All discussion of terms and conditions of potential redundancies is confidential and between the company and the individuals concerned. The company will be doing all in its power to assist staff who are made redundant in finding alternative employment, either within the DaimlerChrysler group or through outplacement support.”

No further details were available.

A DaimlerChrysler UK spokeswoman would tell just-auto only: “We are entering a period of consultation and can confirm there are 128 redundancies at risk in Milton Keynes.

“Reducing costs and increasing revenues is our main strategy at the moment.”