Jaguar Land Rover and Gorillaz are working together to recruit a next generation of electronics and software engineering talent with a code-breaking challenge found in the virtual band's app.
The best performers will be fast tracked through the recruitment process.
"It's a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking," the British automaker said.
The Gorillaz App on Monday launched a new JLR recruitment area in the form of a 360-environment situated in the garage of the band's home which also features vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, the brand's first all-electric five-seater sports car. Users can learn about the vehicle's performance, battery technology, space, charging and range.
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code in Alternate Reality Game format (ARG). The challenge takes them on a series of code breaking puzzles that will test their curiosity, persistence, lateral thinking and problem solving skills – all real world attributes of a new generation of software and engineering talent.
"As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we've found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind," said Alex Heslop, JLR's head of electrical engineering.
Traditional application methods remain open and CVs will be accepted, but JLR invites potential applicants to download the app and break the codes and solve the problems to fast track their way into employment.