Scania has been voted ‘Most Admired Company’ in the (heavy duty) truck industry by the Brazilian business magazine Carta Capital. In its verdict, the magazine referred to ‘Scania’s strong brand, innovativeness and spirit of corporate citizenship’.
The ‘Most Admired Company’ award, which is modelled on the annual corporate rankings published under the same name by Fortune in the USA, is based on interviews with 1,250 managers from almost 600 Brazilian companies.
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The companies included in the study were assessed on the basis of eleven different criteria. Scania was ranked as the best company under six of these, putting it ahead of competitors such as Volvo and DaimlerChrysler.
“The award is an acknowledgement of the 45 years that Scania has been operating here in Brazil. Over the years, the Scania name has become synonymous with the best truck on the market, both among people in the industry and the majority of Brazilian company leaders,” commented Emanuel Queiroz, head of Scania’s marketing operations in the Brazilian market.
Scania has been building trucks and buses in Brazil since 1957 and has sold almost 170,000 vehicles in the country. Of these, about 110,000 are still in service on Brazilian roads according to the national vehicle registration authority, Renavam.
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