Rolls-Royce Motor Cars is to enter the South American market for the first time in its history.

The BMW-owned British luxury carmaker is working with future dealers in Brazil and Chile and the company’s CEO, Torsten Müller-Ötvös, is currently visiting the region to meet prospective dealers and customers.

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He said: “Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”

The Via Italia Group, headed by Francisco Longo, is Rolls-Royce’s appointed future dealer in Brazil. Williamson Balfour Motors, a member of the Inchcape Group and headed by Peter Aberle, has been appointed in Chile. Both are working towards full dealership openings in March 2012.

Rolls-Royce’s January and September sales have increased 41% globally over the same period last year with strong demand for both Phantom and Ghost models.

Ghost continues to grow the segment and is the market leader, with around 80% of customers new to Rolls-Royce. The company has a strong order bank stretching well into 2012 and bespoke content levels are at an all-time high.

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Rolls-Royce also recently announced that the manufacturing plant and head office at Goodwood in the UK is to expand to meet increasing global demand and increased customer interest in bespoke models. Total investment in the project will be about GBP10m (US$16m).