PSA Peugeot Citroën plans to invest EUR530m between now and 2012 to develop its operations in Brazil.
Philippe Varin, Chairman of the PSA Peugeot Citroën Managing Board, announced the investment program at a ceremony attended by Sergio Cabral, Governor of Rio de Janeiro State, where PSA’s Brazilian production plant is located.
The investment will be used mainly to develop new Peugeot and Citroën vehicles and new engines. It will also be used to increase production capacity at the Porto Real plant.
The new investment comes in addition to other recent initiatives by the group to strengthen its presence in Brazil and, more generally, Latin America, and to speed its development in fast-growing regions.
In July 2009, PSA Peugeot Citroën inaugurated a new engine machining unit at the Porto Real plant. In January 2010, the group hired 700 people to create a third production shift in response to growing demand in the Latin American automobile market.
“Latin America and particularly Brazil play a fundamental role in enabling us to achieve our goal of becoming a more global group,” said Philippe Varin at the ceremony.
“By deploying a solid product plan for its brands, PSA Peugeot Citroën has laid the groundwork for its future development in this region. Peugeot is launching the Hoggar compact pick-up truck at the end of first-half 2010 and Citroën is preparing the roll-out of a new model for the second half. At the same time, we’re going to increase production capacity at our Porto Real plant.”
PSA Peugeot Citroën has had manufacturing operations in the country since 2001, when the Porto Real production facility was brought on stream. The plant has produced more than 700,000 vehicles and currently manufactures the Peugeot 207, 207 SW and 207 Passion and the Citroën C3 and Xsara Picasso.
Opened in 2002, the engine unit produces 1.4-litre and 1.6-litre flex-fuel and petrol engines. In 2009, PSA sold 151,200 vehicles in Brazil for a 5% market share.