Porsche Consulting GmbH, which is based in Bietigheim-Bissingen, Germany, is to open its second international subsidiary in Brazil.

The setting up of ‘Porsche Consulting Brasil’ follows the opening up of a Porsche Consulting office in Italy.

“Thanks to this new location, we are now closer to our South American clients and can better develop very interesting markets on site. As an experienced specialist for process optimisation, we are seeing an enormous demand for consulting services in this rapidly growing and developing economy,” said Eberhard Weiblen, Chairman of the Management Board.

The Bietigheim based consultancy, a subsidiary of Porsche, says it has implemented lean management methods, ‘which have been used very successfully in the production of premium sports cars for many years, in various other business segments and even in public administrations’.

The company says it focuses on increasing efficiency by avoiding all types of waste, such as redundant tasks, superfluous stock-keeping, unnecessary waiting times. At the same time, with the introduction of proven methods, such as “just in time” and “just in sequence”, cycle and flow principles are employed, ‘making possible reliable, continuous processes, reproducible at any time, which increase operating efficiency’.

“Brazilian companies are frequently very well positioned when it comes to strategy and financial management. But I see potential for improving processes in administration, increasing quality, and, above all, in interacting with suppliers. In these areas, there is often a great deal of capital not being utilised,” according to Weiblen.

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The 12-member founding team in Sao Paulo is made up of Brazilian and German employees. Heading up the founding team is Jürgen Lochner (44). He has been with Porsche Consulting since 1998 and more recently as a partner with the consultancy in Bietigheim.

Lochner would like to increase the success of South American companies by making them “leaner, more flexible, and efficient.” The company will initially focus on manufacturing companies, but its target groups also include the construction industry, hospitals, as well as the transport and logistics sector.

Worldwide, a total of 222 employees from Porsche Consulting handle about 250 projects for 150 clients annually. Revenues posted for the 2008/2009 fiscal year were EUR61.4m.