Nissan’s luxury Infiniti brand is planning to commence sales in Brazil from 2014.
Infiniti says it is expanding rapidly across the globe. This fiscal year saw sales starting in Singapore, Chile, Dominican Republic, South Africa and Australia. Hong Kong has been announced to launch in 2013.
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Infiniti is planning two Infiniti Centres, in Sao Paulo and Rio de Janeiro, to be active from the third quarter of 2014. Additional outlets are planned for the states of Santa Catarina and Paraná within three years.
The luxury brand says that the Brazilian Infiniti Centres designed according to the IREDI concept (Infiniti Retail Environment Design Initiative). It says that includes a luxurious “lobby-lounge-gallery-concept with a bright entrance”, as well as a spacious and air-conditioned showroom that “guarantees an unique elegance as well as a relaxing ambience”.
Initially, the Infiniti model range in Brazil will comprise the Infiniti FX sport crossover, the 7-seater luxury crossover JX and an all-new sports sedan that is going to be launched soon.
“As part of Infiniti’s worldwide expansion, Brazil is a logical addition to our footprint for premium car owners,” said Johan de Nysschen, President of Infiniti.
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By GlobalData“By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands,” he added.
