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March 15, 2017

Bosch to go it alone on ADAS

A top Bosch executive has said the world's largest maker of automotive components would continue to develop its own visual technology regardless of Intel's US$15bn agreement to buy Mobileye.

A top Bosch executive has said the world's largest maker of automotive components would continue to develop its own visual technology regardless of Intel's US$15bn agreement to buy Mobileye.

A Reuters report noted Bosch actually competes with Mobileye, which supplies integrated cameras, chips and software for advanced driver assistance systems (ADAS), and accounts for about 70% of sales.

"We are investing a lot of money in our own video technology and we want to stick with this strategy," Bosch managing board member and mobility services chief, Dirk Hoheisel, said at the Bosch Connected World exhibition.

Bosch and NVIDIA have just announced they were partnering to develop artificial intelligence self-driving systems for mass-market cars.

Bosch CEO Volkmar Denner unveiled the collaboration during his keynote address at the evnt, in Berlin, at the supplier's annual Internet of Things conference.

According to Reuters, Denner said it was too early to say what effect the merger would have on competition or his company's strategy.

"I can only comment about the two companies as of today. Intel is a major chip supplier and therefore also partner of Bosch. Mobileye today is clearly a competitor," he said.

"What the future merger will bring, we will have to see. We will talk of course to Intel and Mobileye."

"Of course, we still have to prove that an autonomous car does better in driving and has less accidents than a human being… so it's a promise," Denner also told the news conference.

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