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March 29, 2017

Borgward launches second model in China

The revived Borgward brand has launched a second model, its Foton-based BX5 SUV, in China.

The revived Borgward brand has launched a second model, its Foton-based BX5 SUV, in China.

With length of 4.48m on a 2.68m wheelbase, the new model offers optional, fully variable, torque on demand, all wheel drive as an option.

"The BX5 will provide crucial momentum to the growth of our brand. Our customers will be thrilled by the vehicle's impressive level of quality, outstanding appointments, and comprehensive range of services and warranties as well as by its attractive pricing," claimed CEO Ulrich Walker.

The vehicle offers B-link smart connectivity to access a range of online services and has a central, eight inch touchscreen.  

Buyers are offered six different equipment lines including features such as full leather interior, glass roof and keyless access.

Borgward claims to be the first German automaker to offer attractive and affordable service and warranty packages in China. As with the debut BX7 model, buyers can purchase an extended warranty or a repair and service package valid for vehicle life.

The engine is a supercharged, direct-injection petrol unit developing 140kW (190hp).

The BX5 will be launched in Europe in 2019 with available 'pioneering' electric drive system.

According to just-auto's research database PLDB, Borgward Group has a production partnership with robot specialist KUKA and introduced its Borgward Sustainable Platform (BSP) at its first plant, located near Beijing. This platform strategy enables the plant to simultaneously produce a variety of models with different wheelbases and drive technologies on a single assembly line. The platform will also be used in all future Borgward plants.

BSP is a renaming of an existing body-on-frame architecture as used by the Foton Sauvana, the vehicle which the earlier BX7 and this new BX5 is based on.

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