BMW Group's BMW, Mini and Rolls-Royce brands boosted April sales 1.2% year on year to 194,889 vehicles worldwide.
Year to date volume was up 2.5% to 799,520 cars.
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"We are delighted to announce that there are now over a quarter of a million electrified BMW Group vehicles on the world's roads," said sales and BMW brand chief Pieter Nota, the former Philips chief marketing officer and executive vice president for personal health who joined BMW and took over from Ian Robertson on 1 January.
"Combined sales of BMW i, BMW iPerformance and Mini electric vehicles were up 52% in April (9,831), bringing the total number of electrified BMW Group cars sold to over 250,000," Nota said. "We are well on track to deliver on our stated target to sell over 140,000 electrified vehicles this year."
In the first four months of the year, electrified sales rose 41.7% to 36,692 units. This growth was spread across many markets including US (7,716 / +73.3%), the UK (5,059 / +25.6%) and Mainland China (3,181 / +646.7%). The result in China was due to the success of the recently launched, locally produced BMW 5 Series plug-in hybrid. In April, electrified vehicles accounted for 5% of global BMW Group sales, although in certain markets, that percentage is much higher. For example, in the UK, 9% of sales are electrified, in the US it's 7.3%. In the mature Scandinavian markets, over a quarter of all group sales are electrified and in Malaysia (some local assembly), electrified vehicles accounted for more than half of sales in April.
The main models driving electrified sales growth in April were the 5 Series PHEV (2,670 / +711.6%), the X5 PHEV (1,578 / +45.8%) and the i3 (2,665 / +18.3%).
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By GlobalDataWorldwide sales of BMW brand vehicles increased slightly in April (167,275 / +1.6%) and deliveries in the first four months of the year also set a new record (684,724 / +2.5%).
In the first four months, global Mini brand sales increased 2.8% (113,704). Despite significant headwinds in the UK, the brand's largest market, Mini sales in April (27,329 / -0.9%) achieved the same high level as the previous year.
The automaker did not break out sales for Rolls-Royce.
