BMW has opened a new Regional Distribution Centre (RDC) in Shenyang, the fifth in China together with the existing RDCs in Shanghai, Beijing, Chengdu and Foshan. The company said it marks the preliminary completion of BMW’s aftersales logistics network and a milestone of its localisation in China. It said the new RDC Shenyang will “create synergy with BMW Plant Tiexi to further respond to the increasing customer demand in the Northeast region and meet the company’s strong business growth”.
“The RDC Shenyang is another major move of BMW Group in its investment in China and long-term commitment to the Northeast region, which also reflects our aftersales strategy in China. It will provide an efficient logistics support for comprehensively increasing customer satisfaction,” said Claus Eberhart, vice president of aftersales, BMW Brilliance Automotive. “The new RDC will reduce the time of order response and parts delivery for the dealers in the Northeast region and ensure the quality of parts, as well as supporting dealers in other regions in China to provide a higher-level of customer experiences.”
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Located at Shenyang Economic and Technological Development Zone and close to BMW Plant Tiexi, the RDC Shenyang has a Phase I area of 15,000 square metre and a planned Phase II area of 25,000 square metre., in together with other 4 RDCs in China reaching a storage capacity of “more than 80,000 kinds of parts, lifestyles and accessories”. The new facility is in full compliance with BMW’s global standards and uses global leading logistics technologies, with built-to-suit single-story warehouses and shelf system to provide a sufficient storage space.
BMW says that RDC Shenyang will proceed more than 1,800 lines of dealer orders per day and achieve for the first time that order replenishment can be processed within 24 hours to substantially reduce customers’ waiting time. The RDC will plan order and distribution routes according to dealer needs to accomplish same-day delivery, tertian delivery for urgent orders, and 3.5-hour same-city delivery, to comprehensively meet different needs of customers BMW says. In addition to fulfilling the increasing demands of the dealerships in Northeast region, the RDC Shenyang will synergise with other BMW RDCs in China to meet the needs of dealers all over the country for a substantially increased warehouse capacity and order processing efficiency.
Germany-China rail route
The RDC Shenyang will make use of an international railway route between Germany and China. This will integrate the Northeast region with the “One Belt, One Road” strategy via the Trans-Siberian Railway to form an “integrated land, maritime and air logistics system for efficient resource allocation and common development along the Silk Road economic belt”.
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By GlobalDataWith the implementation of China’s new strategy to revitalise the Northeast region, the three provinces in the Northeast region will have “extensive leading advantages in terms of government support, logistics and human resources”.
BMW claims it is the number one aftersales brand in China’s automobile industry and puts customer satisfaction in the first place in line with its aftersales strategy of ‘maintaining joy’, and commits itself to the long-term development in China market. In recent years, BMW says it has launched a series of aftersales services geared to reducing customers’ cost of ownership and increasing their appreciation of BMW aftersales’ ‘trust, convenience and care’ values through the high-quality premium services. The opening of the RDC Shenyang will “further achieve an even higher level of customer satisfaction through an expanded and efficient logistics network”.
